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Your brand deserves to excel – so you need marketing that's better than good.

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Standing Out Demands Excellence

Right now, the world has more companies, more competition, than at any other point in human history. To succeed in your vertical, you need to seize attention.

You can do that in different ways.

Public stunts. Constant advertising. Creative flair.

But there’s an undeniable power to simply looking and feeling like a better brand than your competitors.

Consumers are drawn to exceptionalism, to the top performers.

Mediocre marketing, even if it’s creative, does the opposite – it says you’re an average brand, a middle-of-the-herd company, with nothing that makes you a better choice.

And that’s where we come in. We combine technical skill with field-tested strategy to help brands lead.

That means going beyond just writing copy or optimising a web page. It means solving your marketing problems, refining your processes, doing whatever needs to be done to help you get ahead of your competitors.

Because to excel, you need excellence.

And we promise excellence for you.

Standing Out Demands Excellence

Right now, the world has more companies, more competition, than at any other point in human history. To succeed in your vertical, you need to seize attention.

You can do that in different ways.

Public stunts. Constant advertising. Creative flair.

But there’s an undeniable power to simply looking and feeling like a better brand than your competitors.

Consumers are drawn to exceptionalism, to the top performers.

Mediocrity, even if it’s creative, does the opposite – it says you’re an average brand, a middle-of-the-herd company, with nothing that makes you a better choice.

And that’s where we come in. We combine technical skill with field-tested strategy to help brands lead with marketing that’s better than good.

That means going beyond just writing copy or optimising a web page. It means solving your marketing problems, refining your processes, doing whatever needs to be done to help you get ahead of your competitors.

Because to excel, you need excellence.

And we promise excellence for you.

Our People

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Founder & Content Strategist

Duncan Croker

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Will Durant

More about Duncan

duncan croker headshot

Photographer

Ryan Marais

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

More about Ryan

Legal Editor & Writer

Kana Nakano

“Failure will not overcome me so long as my will to succeed is stronger.” – Justice Michael Kirby

More about Kana

From Our Founder

“Like most companies, Chevron Editing started with an idea.

Except that idea wasn’t winning advertising awards or being ‘the best in Australia’ or creating a digital marketing empire.  It was a simple idea – I wanted to help students like me get better marks by editing their assignments.

Read the full letter

Our Ethos: The 3C Difference

cogency

Cogent

We exist to clarify your message. You know what you want to say, and we know how to say it – but even if you don’t, we’ll help you find the words.

Conscientious

Excellence is never finished. Through CPD and rigorous internal training, we conscientiously work towards delivering better, more impactful marketing.

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Conscientious

Excellence is never finished. Through CPD and rigorous internal training, we conscientiously work towards delivering better, more impactful marketing.

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Committed

Our commitment is to unflinching excellence in everything we do. If we make mistakes – we’re humans too – we’ll own them and do our best to rectify them immediately.

Our Commitments

Professionalism

We hold ourselves to the industry standards outlined by the Australian Standards for Editing Practice.

Confidentiality

We never reveal information gained during the course of interactions with clients, unless we gain authorisation to do so.

Integrity

We conduct our services in compliance with all aspects of Australian law. If a conflict of interest arises, we will swiftly and unequivocally declare this conflict, and ensure that it does not undermine our services in any way.

Sustainability

Companies, like people, don’t exist in a vacuum.

Their existence impacts those around them.

So we’ve chosen to make our impact in a way that matters.

As a member of 1% for the Planet, we’ve committed to giving one percent of our annual revenue to approved environmental nonprofits – every time you work with us, exactly one percent of every invoice will go directly to organisations fighting for a greener future.

The 1% for the Planet® program helps combat corporate greenwashing by independently certifying annual donations; importantly, its members contribute directly to charities, ensuring valuable contributions aren’t stripped away by middleman fees.

We chose to join 1% for the Planet because we know the climate crisis isn’t going away on its own.

Every company – regardless of size or industry – needs to do its part for future generations.

So you have a choice: stand back and do nothing, or step forward and create change.

We’ve made our decision. What’s yours?

Learn about 1% for the Planet

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Brands That Excel With Us

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Inbound marketing that’s better than good.

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