We’re the force multiplier your marketing needs.

Talk To Us

Leading brands work with us.

club wyndham logoihc logoramada logosleephive logoflavour creations logo

What We Do

Chevron Editing empowers brands with specialist marketing support.

We’re your force multiplier – helping you do more with the tools and people you already have.

Because shortening the purchase journey for your buyers doesn’t equal spending more money or hiring a bigger agency.

It’s about focus – knowing where you need to be, what you need to say, and how to say it clearly.


Multiplying Your Team’s Impact

You have leadership that supports you.

You have a strong team working with you.

And now you need the final piece – specialist support that will magnify your efforts and give you the competitive edge you need.

Because working with us isn’t the standard firm–agency relationship, where you receive a 1:1 exchange of value (your money for their services).

Instead, we exponentially increase your impact.

The same team.

The same resources.

But substantially shorter journeys for your buyers.

duncan croker working at a desk


Our People

duncan croker headshot

Duncan Croker

Founder and Content Strategist

More about Duncan

ryan marais headshot

Ryan Marais


More about Ryan

kana nakano placeholder

Kana Nakano

Legal Editor and Writer


A Shorter Journey Means a Better World

Imagine if millions of brands shortened the purchase journey for their buyers.

Those brands would spend less on marketing – and more on improving their offerings.

Their buyers would spend less time searching for the right solution – and more time living better lives.

Which means fewer resources would be wasted – on marketing that doesn’t convert, and on poor-fit offerings that don’t solve the right problems.

And that future equals a better, greener world for everyone.

shortening the journey
one percent logo


How We’re Working Towards Our Vision

Companies, like people, don’t exist in a vacuum.

Their existence impacts those around them.

So we’ve chosen to make our impact in a way that matters.

As a member of 1% for the Planet, we’ve committed to giving one percent of our annual revenue to approved environmental nonprofits – every time you work with us, exactly one percent of every invoice will go directly to organisations fighting for a greener future.

We chose to join 1% for the Planet because we know the climate crisis isn’t going away on its own.

Every company, regardless of size or industry, needs to do its part for future generations.

For us, that involves creating more efficient marketing for our clients – and contributing to organisations that accelerate change in other ways.

Learn about 1% for the Planet


Our Promises to You



Excellence is a high bar. We aim to exceed it.

Our goal is to make every deliverable better than 90% of comparable market output, nine out of 10 times.



Good marketing is just clear communication.

We try to be as cogent as possible – in the collateral we create, in our reporting, and in our interactions with you.



Split focus compromises impact. Singular focus concentrates it.

We always stay aligned with your North Star – whether that’s brand awareness, meetings booked, or products sold.

apivut chakuthip

Sensational Content Solutions

“Duncan at Chevron Editing has done a sensational job for us. We are now using his service on an on-going basis. He does thorough research and comes up with content solutions for us. I would no doubt recommend his service to everyone.”

Apivut Chakuthip

General Manager, SleepHive

View all client stories


How We Support Marketing Teams

As a specialist support firm, we’re different to most full-service and creative agencies.

specialist support

Specialist Support

We multiply the impact of your existing resources instead of moving your marketing out of house.



We create accountability by tying projects back to both leading indicators and revenue-adjacent metrics.

deep focus

Deep Focus

We concentrate our impact – and your results – by only offering services that we excel at.

Book a Strategy Chat

Talk through the marketing challenges facing your brand on a 30-minute video call with one of our strategists.

It’s an obligation-free chat designed to add value for you and your team – not a thinly veiled sales call.

Choose a day and time

Not Interested in a Meeting?

Try The Arete Letter instead.

It’s one highly tactical marketing recommendation, delivered to your inbox every week.

Read past issues here