Duncan Croker

Founder & Content Strategist

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Duncan Croker is the founder and content strategist of Chevron Editing.  Since starting the company in 2018, he has helped organisations of various sizes and industries use words to achieve better marketing outcomes.

Duncan’s career as an editor and marketer has its roots in his years at Griffith University on the Gold Coast, Queensland, where he offered freelance editing services to fellow students – it was here that the earliest iteration of Chevron Editing took form.

After graduating with Bachelor of Arts (1st Class Hons) in Creative Writing, he began the gradual process of transforming his fledgling company from a B2C editing service to a B2B inbound marketing firm that specialised in copywriting, content creation, and editing.

Now, in his current role as Chevron Editing’s content strategist, Duncan helps his clients conceptualise growth-oriented marketing strategies that he then implements at a technical level.  This continuity between development and delivery is a contributing factor to Chevron Editing’s demonstrated record of success.

Most Recent Articles

How to Choose the Right Marketing Vendor for Your Law Firm February 10, 2024 by Duncan Croker Knowing which class of freelancer or agency you should hire isn’t simple. Read about the pros, cons, and ideal uses cases of each.
TAL. 025: How to Create a Live SEO Report December 11, 2023 by Duncan Croker To make good content decisions, you need good data. Here's how you can access it more easily.
TAL. 024: How to De-Risk Risky Content Decisions December 4, 2023 by Duncan Croker Fear of failure and blowback shouldn't stop you from making better decisions. Here's how to avoid it.