Duncan Croker

Founder & Content Strategist

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Duncan Croker is the founder and content strategist of Chevron Editing.  Since starting the company in 2018, he has helped organisations of various sizes and industries use words to achieve better marketing outcomes.

Duncan’s career as an editor and marketer has its roots in his years at Griffith University on the Gold Coast, Queensland, where he offered freelance editing services to fellow students – it was here that the earliest iteration of Chevron Editing took form.

After graduating with Bachelor of Arts (1st Class Hons) in Creative Writing, he began the gradual process of transforming his fledgling company from a B2C editing service to a B2B inbound marketing firm that specialised in copywriting, content creation, and editing.

Now, in his current role as Chevron Editing’s content strategist, Duncan helps his clients conceptualise growth-oriented marketing strategies that he then implements at a technical level.  This continuity between development and delivery is a contributing factor to Chevron Editing’s demonstrated record of success.

Published Work

Like all published work, some articles may have minor editorial changes made post-submission.

The Gold Coast’s Most Romantic Restaurants For Date Night‘, The Urban List, January 2025

12 Of Mermaid Beach’s Best Cafes For Brunch Dates‘, The Urban List, December 2024

11 Of Southport’s Best Cafes For Your Next Brunch Date‘, The Urban List, November 2024

13 Of The Gold Coast’s Best Surf Clubs For Beachfront Dining In 2024‘, The Urban List, November 2024

15 Of The Best Cafes In Currumbin And Tugun For Brunch Dates‘, The Urban List, October 2024

10 Of The Best Wineries Within Driving Distance Of The Gold Coast‘, The Urban List, October 2024

Where To Find The Gold Coast’s Best Acai Bowls In 2024‘, The Urban List, September 2024

10 Of The Gold Coast’s Best Steak Restaurants In 2024‘, The Urban List, July 2024

12 Of Byron Bay’s Absolute Best Cafes, 2024 Edition‘, The Urban List, July 2024

Where To Find The Gold Coast’s Best Pho‘, The Urban List, July 2024

Murwillumbah’s Best Restaurants That Are Worth The Road Trip‘, The Urban List, June 2024


Word count and topics are set by the publisher. Like all published work, some articles may have minor editorial changes made post-submission.

Four Psychology Principles Behind Effective Marketing Campaigns‘, iOnline, September 2024

Three Playbooks to Convert Your LinkedIn Connections to Paying Customers‘, iOnline, September 2024

Five Emerging Marketing Technologies You Should Know About (2024)‘, iOnline, September 2024

Most Recent Articles

Is Copywriting Dead? April 13, 2025 by Duncan Croker LinkedIn 'experts' keep claiming copywriting is dead. I say it isn't.
TAL .039: How to Create a ‘Caring’ Brand Voice March 23, 2025 by Duncan Croker It’s simple: use the PReST brand voice formula.
Local SEO Gone Wrong: Online Florist Fined $1 Million by Federal Court January 4, 2025 by Duncan Croker Online florist Meg’s Flowers was fined $1 million for bad local SEO. Find out exactly how it happened – and what it means for you.