Our Work

Explore select samples and client success stories.

Schedule A Free Consultation

Filter by Industry

Show All Allied Health Bedding Coaching Compliance and QA Construction and Engineering Financial Services FMCG Food Services Furniture Hotels and Resorts ICT Legal Services Medical Nutrition Medical Services Performance Nutrition Real Estate SaaS Therapeutic Goods Telecommunications Tourism

Samples

Copywriting

All copywriting samples are formatted using shortcode markup.

business coaching copywriting example

Coaching Home Page

Brand: ActionCOACH

Industry: Coaching

Copy Type: Website Copywriting (Home Page)

Time to Completion: 3.5 hours

Scenario: ActionCOACH is the world’s largest business coaching franchise, with more than 1,000 coaches in over 80 countries.

As part of a major digital initiative, we helped ActionCOACH ANZ create new content strategy, a new website, and content assets such as SEO articles and white papers.

This Home page was drafted as part of their new website, which focused more heavily on a subscription-style coaching offering than previous iterations.

Read Sample

saas copywriting example

Construction Services Page

Brand: Total Project Management

Industry: Construction and Engineering

Copy Type: SEO Copywriting (Services Page)

Time to Completion: 2 hours

Scenario: Total Project Management is an integrated roof repair and claims management service.

Their goal: to streamline the repairs and payouts process for Queenslanders affected by extreme weather events.

As part of a broader website rebuild, this page was written to help users searching for hail damage services find TPM.

Read Sample View Wireframe

hand writing on paper

Financial Services Home Page

Brand: Centred Capital

Industry: Financial Services

Copy Type: Website Copywriting (Home Page)

Time to Completion: 2 hours

Scenario: Centred Capital is a diversified property fund that helps investors achieve regular income and long-term capital growth through strategic property development.

Their ‘Home’ page copy was written as part of a full website copywriting and IM refinement project.

Read Sample

two business people handling documents over a desk

Financial Services Page

Brand: Shuttle on behalf of MiQ Finance

Industry: Financial Services

Copy Type: Website Copywriting (Services Page)

Time to Completion: 1 hour

Scenario: MiQ Finance is a child brand of MiQ Private Wealth, a holistic financial advice company with offices across Australia.

As part of a full rebrand and website build for both brands, we crafted copy for their suite of business insurance products.

This page was written to promote their buy–sell insurance offering.

Read Sample

hand writing on paper

Medical Nutrition About Page

Brand: Flavour Creations

Industry: Medical Nutrition

Copy Type: Website Copywriting (About Page)

Time to Completion: 2 hours

Scenario: Flavour Creations is the global leader in dysphagia nutrition, with an increasing focus on other forms of targeted and medical nutrition.

We created the copy for the ‘About’ page as part of a complete site rebuild in 2021.

Read Sample

View this sample in the wild

saas copywriting example

SaaS Product Page

Brand: Shuttle on behalf of HelloTeams

Industry: SaaS

Copy Type: Website Copywriting (Product Page)

Time to Completion: 1 hour

Scenario: HelloTeams is a leading provider of Teams Phone automation software.

Their platform, TCAP, helps SMEs and enterprises deploy Teams Phone in just 15 minutes without any engineers or coding.

This page was written to showcase their direct routing solution as part of an ongoing website rebuild project.

Read Sample

Samples

Content Writing

All content writing samples are formatted using shortcode markup.

mature women holding lower back

Bedding Print Publication

Brand: SleepHive

Industry: Bedding

Content Type: Article (Industry Print Publication)

Time to Completion: 5 hours

Scenario: SleepHive is one of Australia’s leading sleep solutions manufacturers. Their product range focuses on luxury adjustable beds, mattresses, and adjustable chairs.

SleepHive works closely with the allied health sector to make their sleep solutions available to both older Australians and people with disabilities.

As part of that relationship, this article was written for Connections, an industry publication for occupational therapists.

The goal was to nurture demand for adjustable beds among OTs. Critically, we also introduced the sub-category of ‘enhanced adjustable beds’, which have health-enhancing features that standard adjustable beds lack.

Read Sample

red ladder with man's hand stretching towards the blue sky

Coaching SEO Blog Post

Brand: ActionCOACH

Industry: Coaching

Content Type: Blog Post (SEO)

Time to Completion: 3.5 hours

Scenario: ActionCOACH is the world’s largest business coaching franchise, with more than 1,000 coaches in over 80 countries.

As part of a major digital project for ActionCOACH ANZ, which encompassed a new content strategy, a new website, and multiple content assets, we targeted commercially important keywords with SEO blogs.

‘How to Start a B2B Coaching Business in Australia’ was written as a pillar piece as part of a business coaching content cluster.

Read Sample

View this sample in the wild

yacht sailing across deep blue ocean

Financial Services Thought Leadership Article

Brand: Shuttle on behalf of ALIC

Industry: Financial Services

Content Type: Blog Post (Thought Leadership)

Time to Completion: 2.25 hours

Scenario: ALIC is one of Australia’s most awarded mortgage brokerages.

This article was written for their commercial lending brand, ALICBlack, as a way to showcase the company’s understanding of the unique challenges facing SMB developers.

Read Sample

View this sample in the wild

a young woman relaxing outside with her eyes closed

Furniture SEO Blog Post

Brand: Marvel Marketing on behalf of Epona Co.

Industry: Furniture

Content Type: Blog Post (SEO)

Time to Completion: 2 hours

Scenario: Epona Co. is a Sunshine Coast-based outdoor beanbag manufacturer.

This blog was written to seed demand for outdoor beanbags by piggybacking off existing search demand for keywords like ‘backyard relaxing ideas’.

It also needed to be suitable for repurposing as Instagram posts.

Read Sample

seafood pizza

Hotel SEO Blog Post

Brand: Wyndham Hotels and Resorts

Industry: Hotels and Resorts

Content Type: Blog Post (SEO)

Scenario: Wyndham is the largest hotels and resorts company in the world, with more than 9,280 properties globally and dozens of child brands.

This article was written for My Wyndham Holidays, a website owned by the APAC division of Wyndham.

It was intended to reach people planning their holidays, increasing their awareness of Club Wyndham Sydney as an accommodation option, as well as contribute to My Wyndham Holidays’ status as a holiday-planning resource.

Read Sample

an old person's emaciated hands resting on a doona cover

Medical Nutrition Thought Leadership Article

Brand: Flavour Creations

Industry: Medical Nutrition

Content Type: Blog Post (Thought Leadership)

Time to Completion: 2 hours

Scenario: Flavour Creations is the global leader in dysphagia nutrition, with an increasing focus on other forms of targeted and medical nutrition.

We wrote this article to help educate aged care leaders about the potential causes of and solutions to unplanned weight loss among residents (a key concern identified by the Royal Commission).

Read Sample

View this sample in the wild

jars of pureed vegetables on a bench with adjacent whole vegetables

Medical Nutrition SEO Blog Post

Brand: Flavour Creations

Industry: Medical Nutrition

Content Type: Blog Post (SEO)

Time to Completion: 3.25 hours

Scenario: Flavour Creations is the global leader in dysphagia nutrition, with an increasing focus on other forms of targeted and medical nutrition.

This article was a pillar piece, designed to introduce Flavour Creations’ position on texture-modified cuisine and build topical authority.

In Australia, it currently ranks first and holds the featured snippet for the keyword ‘texture modified cuisine’.

Read Sample

View this sample in the wild

chocolate whey protein powder and collagen powder on a bench

Performance Nutrition SEO Blog Post

Brand: ProKick

Industry: Performance Nutrition

Content Type: Blog Post (SEO)

Time to Completion: 6.25 hours

Scenario: ProKick is a sports supplement brand owned by Flavour Creations, a medical and daily nutrition company.

This article was designed to help ProKick’s collagen-based workout drink piggyback off existing search demand for both hydrolysed collagen and whey protein.

Read Sample

VoIP phone sitting on office desk

SaaS Thought Leadership Article

Brand: Shuttle on behalf of PingCo

Industry: SaaS

Content Type: Blog Post (Thought Leadership)

Time to Completion: 5 hours

Scenario: PingCo is a SaaS startup that has successfully disrupted the Microsoft voice space with its fully automated platform for Teams Phone, TCAP.

This article was written for telco CIOs to seed demand for cloud transformations, and to position TCAP as a key part of the solution.

Read Sample

man with enterobacter clocae infection in his mouth

Therapeutic Goods E-Book

Brand: Osmist

Industry: Therapeutic Goods

Content Type: E-book

Scenario: Osmist was a xerostomia spray brand owned by Flavour Creations, a medical and daily nutrition company.

This e-book was designed as a patient resource for dental clinics.

It is a composite of various dry mouth articles – all of which had been written by us – that had been previously published on the Osmist website.

Read Sample