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Samples

Copywriting

All copywriting samples are formatted using shortcode markup.

hand writing on paper

Nutrition About Page

Brand: Flavour Creations

Industry: Medical Nutrition

Copy Type: Website Copywriting (About Page)

Time to Completion: 2 hours

Scenario: Flavour Creations is the global leader in dysphagia nutrition, with an increasing focus on other forms of targeted and medical nutrition.

We created the copy for the ‘About’ page as part of a complete site rebuild in 2021.

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Finance Home Page

Brand: Centred Capital

Industry: Financial Services

Copy Type: Website Copywriting (Home Page)

Time to Completion: 2 hours

Scenario: Centred Capital is a diversified property fund that helps investors achieve regular income and long-term capital growth through strategic property development.

Their ‘Home’ page copy was written as part of a full website copywriting and IM refinement project.

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saas copywriting example

SaaS Product Page

Brand: Shuttle on behalf of HelloTeams

Industry: SaaS

Copy Type: Website Copywriting (Product Page)

Time to Completion: 1 hour

Scenario: HelloTeams is a leading provider of Teams Phone automation software.

Their platform, TCAP, helps SMEs and enterprises deploy Teams Phone in just 15 minutes without any engineers or coding.

This page was written to showcase their direct routing solution as part of an ongoing website rebuild project.

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saas copywriting example

Construction Services Page

Brand: Total Project Management

Industry: Construction and Engineering

Copy Type: SEO Copywriting (Services Page)

Time to Completion: 2 hours

Scenario: Total Project Management is an integrated roof repair and claims management service.

Their goal: to streamline the repairs and payouts process for Queenslanders affected by extreme weather events.

As part of a broader website rebuild, this page was written to help users searching for hail damage services find TPM.

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saas copywriting example

Legal Services Page

Brand: Bell Legal Group

Industry: Legal Services

Copy Type: SEO Copywriting (Services Page)

Time to Completion: 3.5 hours

Scenario: Bell Legal Group is one of the Gold Coast’s largest law firms, helping clients undertake everything from IP protection to family provision claims.

As part of their ongoing SEO efforts, we crafted new copy for outdated service pages that helped increase both SERP rankings and conversion rates.

This page was written to promote their elder abuse prevention capabilities.

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business coaching copywriting example

Business Coaching Home Page

Brand: ActionCOACH

Industry: Professional Services

Copy Type: Website Copywriting (Home Page)

Time to Completion: 3.5 hours

Scenario: ActionCOACH is the world’s largest business coaching franchise, with more than 1,000 coaches in over 80 countries.

As part of a major digital initiative, we helped ActionCOACH ANZ create new content strategy, a new website, and content assets such as SEO articles and white papers.

This Home page was drafted as part of their new website, which focused more heavily on a subscription-style coaching offering than previous iterations.

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