The Arete Letter

Sign up for The Arete Letter, a once-per-week digital letter that helps marketing managers excel.

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The Arete Letter is an email newsletter designed to help your marketing team achieve excellence.

It’s one practical recommendation, once a week – ideal for everyone from corporate leaders to solopreneurs.

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What’s in the Letter?

Every letter addresses a problem that marketing teams face.

Here’s how we break it down:

Problem (the issue and its causes)

Solution (how we can fix it)

Implementation (ease of uptake, tech requirements, and a step-by-step guide)

And here’s what’s not in The Arete Letter:

Promotions or paid ads

Fluffy, regurgitated content

Theoretical discussions

Have a marketing problem that needs solving?

Email it to and we’ll aim to cover it in the next letter.