The Arete Letter
Sign up for The Arete Letter, a once-per-week digital letter that helps marketing managers excel.
Ask A Marketing QuestionGet The Arete Letter.
The Arete Letter is an email newsletter designed to help your marketing team achieve excellence.
It’s one practical recommendation, once a week – ideal for everyone from corporate leaders to solopreneurs.

What’s in the Letter?
Every letter addresses a problem that marketing teams face.
Here’s how we break it down:
Problem (the issue and its causes)
Solution (how we can fix it)
Implementation (ease of uptake, tech requirements, and a step-by-step guide)
And here’s what’s not in The Arete Letter:
Promotions or paid ads
Fluffy, regurgitated content
Theoretical discussions
Have a marketing problem that needs solving?
Email it to service@chevronediting.com.au and we’ll aim to cover it in the next letter.
Past Letters
Read past letters here. Subscribe to get all future letters sent directly to your inbox.
October 2023
September 2023
August 2023
July 2023
June 2023
April 2023
March 2023
February 2023
January 2023