How to Write a Good Slogan December 8, 2020 Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
Why You Shouldn’t Use A Brand Voice in Your Blog Posts November 17, 2019 Your brand voice isn't designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.
Quick Lessons
Creating a slogan for a product, service, or marketing campaign is hard.
Here’s the four-step process I use to simplify it:
- Start with the messaging and target market, then work backwards. It’s easier, faster, and creates better slogans.
- Write in your brand voice. A tonally wrong slogan will stand out in the worst possible way.
- Keep it short, snappy and memorable. Try slogans that are three to five words of two syllables or less.
- Brainstorm lots of options. Put aside a few hours – your slogan is the most important thing you’ll write for that campaign/product/service.
- Avoid clichés and committees. Clichés are forgettable, and advice from too many people waters down even the best writing.
P.S. Slogan =/= tagline. A slogan spearheads a specific campaign, product or service. A tagline represents your company’s brand.