Copywriting Basics

What is Language Register in Writing? August 21, 2020 by Duncan Croker I walk you through the five-point formality scale of written language register.
What’s the Difference Between a Motto, a Tagline and a Slogan? July 1, 2020 by Duncan Croker I explain the differences between mottos, taglines and slogans using real-world examples.
The Ultimate Guide to Copywriting June 30, 2019 by Duncan Croker This is the ultimate guide to copywriting. If you've got questions about copy, you'll find the answers here.