What is Language Register in Writing? August 21, 2020 I walk you through the five-point formality scale of written language register.
What’s the Difference Between a Motto, a Tagline and a Slogan? July 1, 2020 I explain the differences between mottos, taglines and slogans using real-world examples.
The Ultimate Guide to Copywriting June 30, 2019 This is the ultimate guide to copywriting. If you've got questions about copy, you'll find the answers here.