How to Write a Good Slogan December 8, 2020 Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
Quick Lessons
Here’s how to create good slogans:
- Start with the messaging. Catchiness doesn’t matter if it clashes with the rest of the campaign/product.
- Write in your brand voice. A tonally wrong slogan will stand out in the worst possible way.
- Keep it short, snappy and memorable. Try slogans that are three to five words of two syllables or less.
- Brainstorm lots of options. Put aside a few hours – your slogan is the most important thing you’ll write for that campaign/product.
- Avoid clichés and committees. Clichés are forgettable. Advice from too many people waters down even the best writing.
P.S. Slogan =/= tagline. A slogan spearheads a specific campaign, product or service. A tagline represents your company’s brand.