Copywriting How To

Shortcode Markup: An Implementation Guide December 7, 2022 by Duncan Croker Learn what shortcode markup is and how your team can start using it.
How to Write a Good Slogan December 8, 2020 by Duncan Croker Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.

Quick Lessons

Here’s how to create good slogans:

  1. Start with the messaging. Catchiness doesn’t matter if it clashes with the rest of the campaign/product.
  2. Write in your brand voice. A tonally wrong slogan will stand out in the worst possible way.
  3. Keep it short, snappy and memorable. Try slogans that are three to five words of two syllables or less.
  4. Brainstorm lots of options. Put aside a few hours – your slogan is the most important thing you’ll write for that campaign/product.
  5. Avoid clichés and committees. Clichés are forgettable. Advice from too many people waters down even the best writing.

P.S. Slogan =/= tagline. A slogan spearheads a specific campaign, product or service. A tagline represents your company’s brand.