Editing How To

Here’s a four-step process for editing important copy:

1. Review the messaging. If you were a consumer, would you buy? Get second opinions on this – some professional marketers and some people from your target audience.
2. Review the structure. Make sure your messaging is arranged in a logical, compelling way.
3. Work on the writing. A perfect first draft doesn’t exist. Use a copy editor if you need help.
4. Check that everything makes sense. If you have to think, it’s too ambiguous. Get a proofreader to check your grammar, and then run the final draft past some sample groups (if time/budget permits).