I examine the importance of brand positioning for health product companies.
Find out what a brand is and how related concepts like brand image work.
Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
I explain the differences between mottos, taglines and slogans using real-world examples.
Your brand voice isn’t designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.