I examine whether content marketing works for geographically restricted businesses.
I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.
If your business doesn’t have a blog or you have one and it’s not working, you probably need to read this article.
Your brand voice isn’t designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.