No-one can agree on what ‘high-quality content’ means. The kernel–chaff rubric is designed to solve that problem.
Most approaches to content ideation are unstructured and chaotic. Here’s how you can use visual content maps to improve.
Learn about the perceived problems with ‘basic’ SEO content and whether it still works in modern SEO.
I examine whether content marketing works for geographically restricted businesses.
I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.
If your business doesn’t have a blog or you have one and it’s not working, you probably need to read this article.
Your brand voice isn’t designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.