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Content Writing

No-one can agree on what ‘high-quality content’ means. The kernel–chaff rubric is designed to solve that problem.

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Content Writing SEO

Most approaches to content ideation are unstructured and chaotic. Here’s how you can use visual content maps to improve.

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Content Writing SEO

Learn about the perceived problems with ‘basic’ SEO content and whether it still works in modern SEO.

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Content Writing

I examine whether content marketing works for geographically restricted businesses.

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Content Writing

I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.

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Content Writing

If your business doesn’t have a blog or you have one and it’s not working, you probably need to read this article.

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Branding Content Writing

Your brand voice isn’t designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.