Categories
Content Writing

I examine whether content marketing works for geographically restricted businesses.

Categories
Content Writing

I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.

Categories
Content Writing

If your business doesn’t have a blog or you have one and it’s not working, you probably need to read this article.

Categories
Branding Content Writing

Your brand voice isn’t designed for your blogs, so you need to create a new voice to properly engage readers. I tell you why and how.