No-one can agree on what ‘high-quality content’ means. The kernel–chaff rubric is designed to solve that problem.
Category: Content Writing
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Most approaches to content ideation are unstructured and chaotic. Here’s how you can use visual content maps to improve.
Choosing which content topics to target first can be hard. Here’s a framework to simplify it.
Cognitive restoration sessions help your writers get better at what they do. Here are two exercises you can get started with.
Here’s the pre-submission checklist I use with my writers and clients. Enjoy.
Most marketing teams don’t maintain their content. Here’s how you can join the top 10%.
Learn about the perceived problems with ‘basic’ SEO content and whether it still works in modern SEO.
I examine whether content marketing works for geographically restricted businesses.
I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.
If your business doesn’t have a blog or you have one and it’s not working, you probably need to read this article.