Find out why the best copywriting uses simple words and short sentences – and how you can do the same.
Improve your real estate listing copy with five simple techniques that can be used effectively across any industry.
Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
I walk you through 10 things you shouldn’t be doing with your real estate listings.
I walk you through the five-point formality scale of written language register.
I explain the differences between mottos, taglines and slogans using real-world examples.
I break down my six tips for hiring copywriters – next time you’re looking to bring a contractor on board, keep this checklist handy to make life easier.
This is the ultimate guide to copywriting. If you’ve got questions about copy, you’ll find the answers here.
I review Yoast’s readability feature, and break down what works and what doesn’t. I also clarify whether a red light for Readability affects SEO.