Categories
Branding Copywriting

Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.

Categories
Copywriting Real Estate & Property

I walk you through 10 things you shouldn’t be doing with your real estate listings.

Categories
Copywriting Marketing

I walk you through the five-point formality scale of written language register.

Categories
Branding Copywriting

I explain the differences between mottos, taglines and slogans using real-world examples.

Categories
Copywriting

I break down my six tips for hiring copywriters – next time you’re looking to bring a contractor on board, keep this checklist handy to make life easier.

Categories
Copywriting

This is the ultimate guide to copywriting. If you’ve got questions about copy, you’ll find the answers here.

Categories
Copywriting SEO

I review Yoast’s readability feature, and break down what works and what doesn’t. I also clarify whether a red light for Readability affects SEO.