Improve your writing skills with register revision, a copywriting exercise designed for marketing teams and freelancers.
Learn what shortcode markup is and how your team can start using it.
Find out why the best copywriting uses simple words and short sentences – and how you can do the same.
Improve your real estate listing copy with five simple techniques that can be used effectively across any industry.
Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
I walk you through 10 things you shouldn’t be doing with your real estate listings.
I walk you through the five-point formality scale of written language register.
I explain the differences between mottos, taglines and slogans using real-world examples.
I break down my six tips for hiring copywriters – next time you’re looking to bring a contractor on board, keep this checklist handy to make life easier.
This is the ultimate guide to copywriting. If you’ve got questions about copy, you’ll find the answers here.