Bad content probably isn’t your writer’s fault. Here’s how to develop a more effective strategy.
Category: The Arete Letter
Marketing by committee is how good ideas become bad deliverables. Here’s how to kill committees before they’re born.
Feel like your content isn’t resonating with buyers? Here’s how you can fix that.
Customer insights shouldn’t be messy. Find out how to use buyer knowledge banks to make them more accessible.
You need three things to be successful: time, budget, and competency.
Q: How do you hire a good editor without seeing their work? A: By using this checklist.
Hiring good content creators is hard. Here’s how you can make your recruitment process more effective.
Decision-making frameworks. Content by committee. SMEs. Find out how to improve your content creation process.
I’m revisiting writer scoring – something I talked about in issue .008 of The Arete Letter.
You know they should be posting … but they probably aren’t. Here’s how you can change that behaviour.