Definition of ‘Backlink’
A backlink, also sometimes known as an ‘inbound link’, is a link to a webpage from another website. Backlinks are recognised as playing a major role in a website’s SEO, and, as such, are highly sought after. Many SEOs believe Google views these links as a sign of a website’s expertise, authority and trustworthiness.
There are two types of backlinks: nofollow backlinks, which have no known SEO benefits, and dofollow backlinks, which transfer authority to linked pages.
There are also other factors that SEOs believe contribute to a backlink’s impact on a webpage. Links that come from high-quality sites are perceived as more valued by Google, as are editorially placed links and links from sites whose content covers similar topics.
“Our website’s on-page and technical SEO is great, but I think we could work on building more backlinks.”