Definition of ‘Brand Elements’
Brand elements are the sensory cues that consumers use to differentiate one brand from another. Collectively, brand elements form a brand identity. Brand elements include:
- Brand names
- Logos
- Taglines and mottos
- Symbols
- Packaging
- Shapes
- Brand voices
- Colour palettes
- Fonts
- Sounds
- Songs
- Textures
- Smells
Related Terms
- ‘Brand‘
- ‘Brand associations’
- ‘Brand voice’