Brand Elements

Noun

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Definition of ‘Brand Elements’

Brand elements are the sensory cues that consumers use to differentiate one brand from another.  Collectively, brand elements form a brand identity.  Brand elements include:

  • Brand names
  • Logos
  • Taglines and mottos
  • Symbols
  • Packaging
  • Shapes
  • Brand voices
  • Colour palettes
  • Fonts
  • Sounds
  • Songs
  • Textures
  • Smells
  • Brand
  • ‘Brand associations’
  • ‘Brand voice’

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