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Definition of ‘Brand’

A brand is an interface through which consumers interact with a company.  It is composed of a company’s reputation, image, products/services, corporate culture and more.  Marketers use brands to differentiate their offerings, signify certain qualities associated with their offerings, and spread awareness of their offerings.  A brand is physically represented by brand elements, which are things like logos and brand colours.


  • ‘Branded’
  • ‘Branding’
  • ‘Brand associations’
  • ‘Brand elements’
  • ‘Brand equity’
  • ‘Brand identity’
  • ‘Brand loyalty’
  • ‘Brand personality’
  • ‘Brand positioning’
  • ‘Brand values’
  • ‘Brand voice’

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