Definition of ‘Brand’
A brand is an interface through which consumers interact with a company. It is composed of a company’s reputation, image, products/services, corporate culture and more. Marketers use brands to differentiate their offerings, signify certain qualities associated with their offerings, and spread awareness of their offerings. A brand is physically represented by brand elements, which are things like logos and brand colours.
Variations
- ‘Branded’
- ‘Branding’
Related Terms
- ‘Brand associations’
- ‘Brand elements’
- ‘Brand equity’
- ‘Brand identity’
- ‘Brand loyalty’
- ‘Brand personality’
- ‘Brand positioning’
- ‘Brand values’
- ‘Brand voice’