Definition of ‘Solus Email’
A solus email is an email from a third-party advertiser to a list of opt-in email subscribers. The email is sent by a publisher to whom the email subscribers are subscribed, rather than by the advertiser, which differentiates solus emails from regular email campaigns.
Many email marketers use solus emails because they combine the benefits of email marketing with a typically large customer base that doesn’t need to be grown by the advertiser.
“If we pay National Geographic to send a solus email for our hiking equipment business, we’ll reach millions of people who might be interested in our products.”