Brisbane Copywriting

Cut through your competitors with Brisbane's best copywriting.

I want copy

We deliver excellence. Before you read any further, make sure you’re as committed as we are.

We love helping Brisbane businesses create words that reflect their brand, their products or services and the benefits they bring to their customers.

And for that to happen, we need three things from our clients.

Timeliness

You deliver the information we need to write you amazing copy.

Integrity

You never ask us to copy a competitor or do anything unethical.

Trust

You trust us, because we know what we’re doing.

We ask for these things because, without them, we can’t give you our best work. If you think we sound like the right copywriters for you, it’s time to keep reading.

Find out how we can help you.

What is Copywriting?

Copywriting isn’t complex sentences and catchy jingles. It isn’t listing your business’s selling points. And it has absolutely nothing to do with ‘copyright’.

Copywriting goes beyond putting words to paper (although that’s definitely part of the process). It’s the art of understanding your target audience, answering the questions they haven’t even thought of, and encouraging them to take action.

Well-written copy combines psychology and customer experience with branding and perfect communication skills. Strategists engage with concepts. Marketers deal with delivery. Good copywriters do both.

It doesn’t matter whether you’re looking for words for your website, text for your ads, or a tagline to carry your company – professional copy is an asset designed to both deliver conversions and enhance your brand.

mockup of a web page with copy on it

brisbane business advertisement
brisbane restaurant menu
brisbane real estate listing

more…

Where We Can Help Brisbane Businesses

Advertisements

Web Pages

Email Campaigns

Sales Letters

Real Estate Listings

Taglines and Mottos

Menus

Looking for a different service?  It might be listed under Content Writing or one of our other pages.

Why Are We Brisbane’s Best Copywriters?

As Brisbane copywriters, we’re used to helping businesses stand out in Queensland’s most crowded market.  It doesn’t matter whether you’re a multinational establishing a new corporate base, or a local business trying to attract a few more loyal customers – we’d love to collaborate with you.

We know every client is unique, which is why we take the time to learn about you and your business before we start writing.  We’ll review things like:

  • Your offering
  • Your target audience
  • The market you’re operating in
  • Your competitors
  • Your brand and its strategic goals
  • Pre-existing style guides and copy

Once we’ve formulated the right approach, we’ll create copy that actually delivers, and work through the editing process with you until you’re completely satisfied with the finished product.

Most importantly, we’re a fully integrated marketing agency, which means we understand how copywriting fits into your broader marketing strategy.  We can do keyword research for SEO-friendly copy, produce microcopy to improve UX, or coordinate with your in-house team as needed.

No matter where you are in Brisbane, and no matter what your business, we’ll deliver amazing copy that will elevate your marketing to the next level.

What Our Clients Say About Our Copywriting

“Sensational Job”

Duncan at Chevron Editing has done a sensational job for us. We are now using his service on an on-going basis. He does thorough research and comes up with content solutions for us. I would no doubt recommend his service to everyone.

Apivut Chakuthip

Once we’ve formulated the right approach, we’ll create copy that actually delivers, and work through the editing process with you until you’re completely satisfied with the finished product.

Most importantly, we’re a fully integrated marketing agency, which means we understand how copywriting fits into your broader marketing strategy.  We can do keyword research for SEO-friendly copy, produce microcopy to improve UX, or coordinate with your in-house team as needed.

No matter where you are, and no matter what your business, we’re confident we can deliver amazing copy that will elevate your marketing to the next level.

Brisbane Copywriting Pricing

Please note that we have a minimum project price of $50, regardless of how many words your project is or how long it takes us to edit it. All prices quoted in Australian dollars (AUD).

Per Word Pricing

From $0.4per word
Per-word pricing means never going over budget - perfect for tightly-run projects.

Matched to your brand voice

For businesses big and small

Clear information architecture

Per Hour Pricing

$50per hour
Per-hour pricing is ideal if you have a project with complex or evolving needs.

Matched to your brand voice

For businesses big and small

Clear information architecture

Website Copywriting Package

$800
Our Website Copywriting Package makes putting copy on your pages easier than ever.

5 Pages

300-500 words per page

Matched to your brand voice

Keyword Research

On-page SEO

2 rounds of revisions

Frequently Asked Copywriting Questions

Got a frequently asked question about copywriting? We’ve probably answered it on our copywriting services page.


‘SEO copywriting’ (also known as ‘web copywriting’) is a term marketers use when they talk about copy that’s optimised for performance on Google and other search engines. SEO (search engine optimisation) is the process of optimising a website to achieve the best possible position in the Google SERPs (search engine results pages), and on-page SEO (optimising a webpage’s text and images) is a big part of that.

That’s where SEO copywriters come in. They make sure your website’s words are both human and search engine-friendly – you don’t want to climb to the top of the SERPs only to have most of your prospects stripped away by poorly worded copy.

When digital marketing was still a young industry, the term ‘SEO copywriter’ was used to differentiate specialist web writers from ordinary copywriters. Now, in an increasingly digital world, virtually all copywriters are SEO copywriters, because a comprehensive understanding of on-page SEO is essential for producing user-friendly website copy that actually generates results.


Good question. Many people get copywriters and content writers confused, because they both have similar jobs (and many copywriters also write content, like us).

A copywriter will write copy for your business, which is text designed to get people to buy your product or service. A content writer, on the other hand, creates written content for the purpose of helping, entertaining and inspiring your customers – they’ll form the basis of your content marketing strategy.

Copywriting and content writing use different skillsets. Although both require a proficiency with words, copywriting needs a greater understanding of marketing, sales and consumer psychology, while content writing benefits from strong research skills and good information architecture.

The latest from our blog on copywriting.

How to Write a Good Slogan December 8, 2020 by Duncan Croker Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
10 Ways You’re Ruining Your Real Estate Listings September 21, 2020 by Duncan Croker I walk you through 10 things you shouldn't be doing with your real estate listings.
What is Language Register in Writing? August 21, 2020 by Duncan Croker I walk you through the five-point formality scale of written language register.