What is Content?
Content is one of the modern business’s most useful marketing tools. A single well-written blog post or helpful infographic doesn’t just help customers learn more about your field.
It helps build back-links, which are still the most important SEO factor. It establishes you as an industry leader. It builds engagement on social media, and enhances brand awareness.
In short, great content is what makes or breaks a brand in the online world, and can have dramatic effects on real-world sales.
Don’t compromise with ‘just ok’ writing. If you don’t have the time to produce effective, competitive content, we’re here to help.
Where We Can Help
Can’t find what you’re looking for? It might be listed under Copywriting or one of our other pages. Don’t worry – if it involves putting words to paper, we can help you.
Why Chevron Editing?
Content isn’t copy, and understanding the difference between them is essential to a good content marketing strategy.
To put it simply, copy persuades. Content helps.
Having useful information in blog posts or guides not only shows you’re knowledgeable about your industry, but it also tells customers that you care about more than your bottom line. You’re giving them a gift, which makes them more inclined to listen to you when it comes time for a sale.
Our understanding of consumer intent and the reason for content creation is what makes us great writers. We’ve got the technical skills, and we’ve got the strategy.
Best of all, we can adapt to any form or style you need. We assess your needs, assess your target audience, and then develop content that not only addresses customer pain points, but also brings out the best in your brand.
So when you’re formulating your marketing strategy, talk to us. Your content creation journey starts right here, at Chevron Editing.
Content Writing Pricing
Frequently Asked Content Writing Questions
It shouldn’t be a question of ‘either or’ – content writing can only be used effectively in conjunction with a range of marketing tactics.
This is because content occupies a unique place in your funnel – it’s the solid foundation for the rest of your marketing, serving as both a lead magnet and a conversion page for prospects.
A well-written piece of content helps to:
- Establish your authority as an industry expert, meaning prospects are more likely to trust you over your competitors.
- Address customer pain points and offer solutions.
- Allows customers to find you through search engines by targeting specific keywords, consequently increasing your website’s traffic.
- Build backlinks (which are essential for SEO) when other sites reference that article.
- Build awareness about your brand.
Read more about why your business should use content marketing here.
If you’re preparing to spend hundreds or thousands of dollars paying us to write you amazing content, it’s worth asking how you can measure its success.
If you want us to write you a blog post for SEO purposes, you can measure its performance using Google Analytics or other data-gathering software. You should start seeing a consistent stream of visitors coming to that post; it should also rank for relevant keywords.
It’s worth noting that a blog post will only perform as well as the rest of your site – if you have an extremely slow website with no backlinks, it will be much harder for the blog post to perform well. If you think you might need help with site-wide SEO, click here.
If you want a blog to solve specific consumer problems, evaluate it by talking to existing customers – does it help them find a solution?
Absolutely! If you’re in a niche or industry that requires specialised knowledge – for example, law, construction or health – it’s actually better if you or another professional write your own content.
Google uses a metric called E-A-T (expertise, authoritativeness, trustworthiness) as part of its Page Quality rating under the Search Quality Evaluator Guidelines. Basically, content written by experts who are properly experienced and accredited will receive a better Page Quality rating than content that is written by a marketer or a content writer.
Once you or your team have put together a blog piece, get in touch with us. We’ll edit it, proofread it and optimise it for SEO, and your readers will get the best of both worlds – your expert knowledge, and our writing skills.
For more information, check out our editing services.