Real Estate Copywriting

Words that bring your property to life.

help me sell my property

More inspections booked online. Less time spent writing.

Good writing for your property listing means a higher chance of calls and bookings.

Why?

Because professional real estate copywriting helps your property stand out.

The average buyer looks at around 27 listings before booking an inspection – so you need to do everything you can to make your property the one that piques their interest.

Outsourcing your copywriting also saves you time.

Time that you could spend pitching to sellers, talking to buyers, and closing deals.

You know how to sell. We know how to write.

Find out how we can save you time and help you sell faster.


What is Real Estate Copywriting?

Real estate copywriting is more than clever adjectives and a list of property features.  It should be powerful, compelling and intriguing – the type of writing that seizes prospects and draws them to inspections.

In a digital world, online listings and brochures are an agent’s way of communicating directly to prospects, so each piece of writing needs to be fluid and perfectly crafted.

It also needs to stand out.  Online competition is more intense than ever before, so SEO, visuality and headlines are increasingly important.  Without well-branded copy that speaks to your target market and bypasses rival listings, securing inspections is an uphill battle.

It doesn’t matter whether you need words for your website, text for your listings, or a tagline to carry your company – professional real estate copy is an asset designed to get prospects calling.

copywriting for 28 Parr Street property listing
A sample of our work.

Need Real Estate Photography?

Find out how our professional property photographers can help.

Explore our photography services

coomera property listing example

Why Hire a Real Estate Copywriter?

The average commission rate for an Australian real estate agent ranges from 2% to 2.84%.  That means you’re looking at $10,000 to $14,200 per sale – significantly more if you sell luxury properties.

Now think about the time it takes to write a property listing.

You spend hours staring blank-eyed at your computer screen, trying fruitlessly to convey the essence of that beautiful family home.  You keep deleting and retyping sentences, right-clicking ‘Synonyms’ and reading over listings from other agencies for inspiration.  You think back to the house tours, the fancy photos your photographer took, and you wonder why you can’t describe it all with words.

Well, we think you shouldn’t have to.  You sell houses, and you’re really good at it.

But it’s not your job to attract leads.  That’s what marketers are for.

So think about it like this:

If you pay a copywriter $150 to create a professional listing, you’re not just saving yourself a few hours – you’re also maximising your chances of bringing in highly qualified leads.

And if one of those leads becomes a buyer?  For just $150, you’ve achieved a $10,000+ sale.  In the marketing world, that’s what we call an exceptional return on investment.


real estate house interior
reedy creek pool
gold coast real estate house
house key in door

Where We Can Help

Regular Listings

SEO-Friendly Listings

Email Campaigns

Team Profiles

Property Brochures

Taglines and Slogans

Can’t find what you’re looking for?  It might be listed under Content Writing or one of our other pages.  Don’t worry – if it involves putting words to paper, we can help you.

Why Choose Chevron Editing?

strategic approach

Strategic Approach

We analyse the intersection of your target audience, your brand, the current market and your offering to produce copy that actually converts.

rapid response

Rapid Response

We write well, and we write fast.  We never miss deadlines, and, if you need real estate copy at the last minute, you can use our Express service for same-day turnarounds.

commitment to quality

Commitment to Quality

It’s our job to help your brand succeed, and we’ll never deliver anything that’s less than excellent.

Words From Our Clients

Michelle Adams

Founder, Brag Reviews

“Duncan is hands down the best copywriter I’ve worked with. His deep analysis of the brief and content is five-star.”

Why You Shouldn’t Use Your Agency’s Marketer

If you’re currently using your agency’s in-house marketers to write your listings, you’re saving you/your client money.

That’s smart.

But, if you’re not completely satisfied with the listings they create, there’s probably a reason: they’re not copywriters.

Marketing is a broad-spectrum discipline. Saying all marketers are good copywriters is like saying all salespeople are good real estate agents.

And here’s the thing: most in-house marketers for real estate agencies are generalists.

They’re good at running PPC ads, creating social media posts, and updating the website – but they’re not copywriters.

So don’t be surprised if the listings they produce aren’t best-in-class.

To get amazing real estate copywriting, you need a real estate copywriter.

And that’s where we come in.

real estate agency marketer

Real Estate Copywriting Pricing Options

Please note that we have a minimum project price of $50, regardless of how many words your project is or how long it takes us to edit it. All prices quoted in Australian dollars (AUD).

Real Estate Listings Pricing

Remote Listing

$150per listing
Remote Listings are our most budget-friendly and convenient package.

Up to 400 words of copy

Matched to your brand voice

SEO-friendly

Includes truncated and full listings

Express option (24-hour turnaround) available for $30

In-Person Listing

$250per listing
In-person Listings convey the atmosphere of a property to prospects.

Up to 400 words of copy

In-person property visit*

Matched to your brand voice

SEO-friendly

Includes truncated and full listings

Express option (24-hour turnaround) available for $30

Bulk Listing Package

From $500
Our Bulk Listing Package makes creating online listings more affordable than ever.

4 listings

Any combination of In-Person or Regular Listings

$25 off each listing

 

*Properties must be within a 45-minute drive of postcode 4210 to be eligible for the In-Person Listing service (as calculated by Google Maps).

If you’re looking for editing or general copywriting pricing, try our editing services or copywriting services pages.

Frequently Asked Real Estate Copywriting Questions

Absolutely!  As an agency, we’re not bound by exclusivity clauses, which means we can collaborate with multiple companies in the same industry at once.

In the event a conflict of interest arises (a situation where, for some reason, we’re unable to deliver our services to one client without compromising another client), we’ll declare it immediately.  We also operate behind a strict Chinese Wall, so no information you share with us will be utilised by or shared with another client.

While we can write copy based off pre-styling property images, we definitely prefer photographs that showcase your property at its best.  It’s much easier to write about a beautifully decorated interior than a series of empty rooms.

Yes, we can!  Although we normally collaborate with real estate and property businesses, we’re happy to help private sellers too.

Please note that, unless you hold a valid ACN, we require all payments upfront.  Our Express services are also not available for for private sellers.

The latest from our blog on real estate marketing.

Real Estate Photography: The Complete Guide for 2022 May 26, 2022 by Duncan Croker This is the ultimate guide to real estate photography, designed for agents who want to sell faster.
5 Simple Tips for Better Real Estate Copywriting July 27, 2021 by Duncan Croker Improve your real estate listing copy with five simple techniques that can be used effectively across any industry.
10 Ways You’re Ruining Your Real Estate Listings September 21, 2020 by Duncan Croker I walk you through 10 things you shouldn't be doing with your real estate listings.

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