We help leading brands excel.
Services
How We Improve Business Assets
Proofreading
Copy Editing
Structural Editing
Legal Editing
Proofreading
Make sure your asset is error-free before publication. Proofreading corrects grammatical and stylistic mistakes in line with your style guide of choice.
Process
How Business Editing Works
Business editing requires a different approach to traditional book editing. Here’s how a ‘full’ edit of a business document works.
1
Content Creation
The content is written by the company’s in-house marketing team or by an external content writer.
2
Technical Review
The content’s overall structure, messages and effectiveness are revised and improved by a structural editor.
3
Structural Edit
The content’s overall structure, messages and effectiveness are revised and improved by a structural editor.
4
Copy Edit
The content’s tone, grammar and line-level effectiveness are improved by a copy editor.
5
Second Technical Review
Once all major editing has been completed, a second technical review is sometimes performed to ensure accuracy.
6
Proofreading
Once the final content has been formatted, a proofreader reviews it, looking for any errors that may have been previously overlooked.
‘Get It Done’ Level of Service
“From start to finish, Chevron exemplified the communication, flexibility and ‘get it done’ level of service that you hope you’ll find when sifting through the endless names, promises and options listed on the internet. Chevron delivered what was wanted, on time, and as promised.”
Ian Robertson
Principal, Guardianz Animal Law
Insights
The latest from our blog on editing.
Can Bad Grammar and Spelling Destroy Your Marketing Efforts? February 5, 2021 I explain how peer-reviewed studies support the notion that bad grammar actually has a real-world impact.FAQs
Common Questions About Business Editing
Yes. The majority of our editing work involves confidential business documents like RFPs, information memorandums, and tenders. We’re more than happy to sign NDAs as needed.
No. Our editing process is developed to help businesses achieve better commercial outcomes. We only edit commercial documents and collateral like annual reports, prospectuses, and website copy.
You can find reputable book editors and other publishing professionals in Australia and New Zealand using IPEd’s directory.
The four Cs of copy editing are clarity, conciseness, consistency and correctness.
Clarity relates to making your message as clear as possible. Each ambiguity adds cognitive friction for readers – which is especially problematic in business contexts, where the goal of all text is ultimately to get readers to take an action.
Conciseness relates to only including the words and information you need. Keep in mind that ‘concise’ doesn’t means ‘short’ or ‘simple’ – it means being efficient with what you choose to include. A text can be long without being verbose, and simpler words aren’t always the right ones.
Consistency means consistency in the language you use, consistency in your brand voice, and consistency in your messaging. Variance creates an impression of unreliability, which leads to mistrust – something that should be avoided at all costs.
Correctness means using words in the right ways, conforming to grammatical rules, and following whatever style guide your brand uses. It doesn’t include fact-checking (which normally falls outside the scope of editing).
Remember: the four Cs relate to copy editing, not editing more generally. If you employ a proofreader, they’ll only address ‘correctness’. If you hire a structural editor, they’ll improve ‘clarity’, ‘consistency’ and possibly ‘conciseness’, but not ‘correctness’.
Those differences in scope are exactly why high-value assets should always go through at least three rounds of editing – structural editing, copy editing, and proofreading – with a technical review or fact-check included as needed.
Related Pages
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