New to the business editing process? Here’s how it works.
Content Creation
The content is written by the company's in-house marketing team or by an external content writer.
Technical Review
When content covers specialist fields, it is normally reviewed by senior management, a subject expert or a technical editor for accuracy.
Structural Edit
The content's overall stucture, messages and effectiveness are revised and improved by a structural editor.
Copy Edit
The content's tone, grammar and line-level effectiveness are improved by a copy editor.
Proofreading
A proofreader reviews the final content asset, looking for any errors that may have been previously overlooked.
Formatting and Layout
The content is formatted in its final form. This might be as a draft on a CMS, as an InDesign document or as a Word document.
Second Technical Review
Once all major editing has been completed, a second technical review is sometimes performed to ensure accuracy.
Content Creation
The content is written by the company's in-house marketing team or by an external content writer.
Technical Review
When content covers specialist fields, it is normally reviewed by senior management, a subject expert or a technical editor for accuracy.
Structural Edit
The content's overall stucture, messages and effectiveness are revised and improved by a structural editor.
Copy Edit
The content's tone, grammar and line-level effectiveness are improved by a copy editor.
Second Technical Review
Once all major editing has been completed, a second technical review is sometimes performed to ensure accuracy.
Formatting and Layout
The content is formatted in its final form. This might be as a draft on a CMS, as an InDesign document or as a Word document.
Proofreading
A proofreader reviews the final content asset, looking for any errors that may have been previously overlooked.