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More Trustworthy Marketing for Brisbane Businesses
Too many companies don’t see the value in proofreaders.
“Why do we need a proofreader? Our customers won’t notice if our website has a few errors – and, if they do, they won’t care.”
Except research says the opposite.
Various studies have shown that typos and other errors in writing make messages less memorable and harder to understand – for readers of all backgrounds.
Those same grammatical problems can also cause readers to view authors as less intelligent and less credible.
It doesn’t make sense to risk turning away customers with typos when you’ve already spent thousands of dollars on copywriters, website design, and SEO experts.
Maximise your investment.
Pay a Brisbane proofreader.
Services
What We Do
Marketing Collateral
Whether you’re running expensive ads, creating product packaging, or sending direct mail, make sure your collateral is error-free before distributing it to buyers.
Business Documents
Prospectuses, information memorandums, and annual reports are all important documents that need to look and feel professional.
Press Releases
A press release is a way for you to control the flow of information, so your messaging needs to be clear, concise, and grammatically correct.
Services
General Proofreading
Our standard proofreading service is designed for efficiently checking text before publication or distribution.
When you submit a piece to us for standard proofreading, it should be as close to finished as possible – as Brisbane proofreaders, our job is to find any errors that have slipped through the cracks, rather than making large-scale changes or corrections.
Our standard proofreading covers typographical and grammatical errors, which includes spelling, punctuation, and referencing mistakes.
‘Get It Done’ Level of Service
“From start to finish, Chevron exemplified the communication, flexibility and ‘get it done’ level of service that you hope you’ll find when sifting through the endless names, promises and options listed on the internet. Chevron delivered what was wanted, on time, and as promised.”
Ian Robertson
Principal, Guardianz Animal Law
Services
Editorial Proofreading
Our editorial proofreading service is a hybrid of traditional proofreading and copy editing.
It’s perfect for pieces that are mostly finished but need a thorough edit before they can be published or distributed – we aim to balance the affordability of proofreading with the improvements normally gained through copy editing.
Our editorial proofreading service covers typographical and grammatical errors, and also includes the correction of unclear or awkwardly phrased sentences.
Process
How Our Proofreading Service Works
Book a free 30-minute consultation with us to find out how we can help.
Alternatively, if you already know what service you need, you’re welcome to email us for a quote.
Not sure whether we’re the right proofreader for your Brisbane business?
Request our capability statement or ask us about undertaking a sample project.
Before we can supply you with a fixed quote for proofreading, we’ll need to review your document.
If your document contains privileged or commercially sensitive information, we’re more than happy to sign an NDA.
If you’re happy with the quote we’ve supplied, the next step is to send us your style guide of choice and your document in a Microsoft Word (.docx) format.
(If you don’t currently have a style guide, we can recommend an appropriate mainstream option, such as The AP Stylebook, The Chicago Manual of Style, or Style Manual.)
While we do proofread documents in other formats, such as .pdf and hard copy, these can be more challenging to edit, so .docx is preferable.
Once we’ve finished proofreading your document, you’ll receive an edited version marked up with Microsoft Word’s ‘Track Changes’ function.
You can then choose to accept or reject individual changes.
If we’ve queried something in your document with a comment, we’re available by phone, email, or video call to help you resolve it.
FAQs
Common Questions About Brisbane Proofreading
LLMs like ChatGPT and AI editing tools like Grammarly definitely have their place. They’re a great way to quickly pick up basic errors – in fact, a final check with Grammarly is built into all our content creation and editing processes.
Unfortunately, neither LLMs nor AI editing tools are perfect. Grammarly, for example, regularly makes incorrect suggestions, and no tool currently allows you to check style against your chosen style guide – most only screen for basic grammatical errors.
If you can’t afford a proofreader, use AI. But, if you have high-value assets that need to be consistent and completely error-free, human proofreaders are, at the moment, the only option.
Getting a professional proofreader to quote you a per-page rate is almost impossible. Any kind of writing or editing functions on a per-word basis, and, depending on layout and styling, a standard PDF or Word page contain anywhere from a handful of words to a few hundred.
The only proofreaders who can typically work on a per-page basis are manuscript proofreaders, who often have specifications about font and font size in submitted documents. If you need business proofreading, you’re better off asking for a fixed quote.
There isn’t a fixed time for proofreading a certain amount of words.
Imagine someone asks you to run 4 kilometres down a slight incline on a concrete path. You might get it done in 15 minutes. Now, imagine you’re asked to run 4 kilometres up a mountain through thick forest – it could easily take you a few hours.
Proofreading (and editing generally) is similar. If you send us a simple, well-written piece of text, we can edit it much more quickly than if you send through a confusing or complicated piece.
As a generalisation, though, we often quote about 2,500 words per hour for our standard proofreading service.
You should calculate your proofreading spend the same way you calculate all budget allocations in marketing: by the return on investment you’re likely to receive.
If your business has a small blog that gets a few hundred clicks a month, it probably isn’t worth it to pay a Brisbane proofreader $80 to edit each post. Proofreading those posts may help preserve your brand’s credibility, but it probably won’t do so to an extent that justifies the cost.
Conversely, if you’re sending out an information memorandum to prospective investors, or distributing a direct-response email to a massive audience, having grammatically incorrect copy could have serious financial implications. Bad writing could tip the scales towards an investor declining, or contribute to a percentage of people not clicking through on your email – both situations where the small cost of paying for a proofreader would have been offset by the return on investment.
There isn’t a fixed cost that you should or shouldn’t pay for proofreading – it’s about relative value.
If you’re reading this, you’re probably not interested in retaining our services. That’s OK – we actually get a lot of questions about how to become a professional proofreader, which is why we have a whole article on this exact topic. Check it out here.
Pricing
Brisbane Proofreading Pricing
All prices are in Australian dollars.
Standard Proofreading
$60per hourTypographical errors (typos) are identified and corrected
Punctuation errors are identified and corrected
Syntactic errors are identified and marked for correction
Style guide recommendations are implemented
Incorrect references styling is corrected
Incorrect references styling is corrected
Editorial Proofreading
$60per hourTypographical errors (typos) are identified and corrected
Grammatical errors are identified and corrected
Syntactic errors are identified and corrected
Style guide recommendations are implemented
Incorrect references styling is corrected
Awkward sentences are re-phrased
Insights
The latest from our blog on proofreading.
Can Bad Grammar and Spelling Destroy Your Marketing Efforts? February 5, 2021 I explain how peer-reviewed studies support the notion that bad grammar actually has a real-world impact.
How to Become a Proofreader in Australia August 25, 2020 I walk you through what you need to become a professional proofreader in Australia.Flawless writing means better messaging.