Gold Coast Copywriting

The hourly rate for copywriters varies hugely on the type of copywriting, their experience, and the value they’ll deliver. For example, a copywriter creating social media posts can’t charge the same hourly rate as a copywriter creating an ad with half a million dollars in spend – the value their employer, the company, gets from the two jobs is completely different.

While paying a top copywriter $5,000 to create a twenty-second ad might be reasonable if the ad is projected to bring in a lot of money, the average social media post might not even produce a measurable ROI.

As a result, Australian copywriters charge anywhere from about AU$40–$100 per hour, although you can find extremes at either end of that range.

Most copywriters don’t charge on a per-page basis, for the simple reason that the content of ‘a page’ can vary hugely in length and substance – just changing the font or text size can really affect how much content can fit onto a single A4 page! Instead, the majority of copywriters charge hourly or per project.

Yes, you can find copywriters whose rates are lower than ours on platforms like Upwork and Fiverr. As with all professional services, though, you get what you pay for.

Cheaper copywriters generally won’t have the experience or capabilities needed to craft excellent copy. They also won’t have the budget to pay for quality keyword research tools, making them unsuitable for SEO copywriting.

Hiring a cheap copywriter can mean ending up with ‘chaff’ copy – copywriting that fails to support marketing outcomes – which can often require the copy to be re-written by an experienced professional.

If a hiring a good copywriter seems too expensive, think about the importance of the work you want them to do. You might not need to hire a copywriter for your website’s contact page – but getting your home page written properly can have a massive impact on conversions and revenue.

Yes, many of our clients initially start with a few small projects, and then increase their expenditure once they see results.

If you’re a startup or micro-business with a small marketing budget, you need to prioritise essential projects.

Start with your brand and marketing strategy. This is the foundation for everything else – if you don’t have the right groundwork in place, the rest of your marketing will be average at best.

Once you’ve answered important questions like ‘why should buyers choose us?’, you’re ready to create a strong website. Keep it as lean as possible – get your copywriter to work on the home page, the about page, and any pages you want to rank on Google (like services pages).

After your website is functional, pick two channels (for example, organic search and LinkedIn) and allocate the rest of your budget to driving revenue opportunities through them.

In other words, don’t look for a cheap copywriter. Get a cost-effective copywriter who makes an outsized impact, and make sure you’re only focusing on critical marketing activities that contribute to revenue.

Most industries don’t require specialised copywriters. Professional copywriters are, by requirement, skilled at fast research; having specific experience isn’t normally necessary for creating copy that reflects your brand and what you do.

In some industries, though, familiarity with the right language can help – think the legal or medical sectors. Previous experience can also help the copywriter learn quickly about complex topics like finance or technology.

The best way to find a Gold Coast copywriter who understands what you do is to source a freelancer or firm that seems reputable, enquire about their previous experience, and, if necessary, review samples. A copywriter who has worked across multiple complex sectors is likely to be able to produce great copy for you as well.

While we do offer dedicated business editing, it’s often more cost-effective to have new copy written instead. We typically only recommend business editing for projects where there will be a positive ROI, like information memorandums, reports, and tenders.