Gold Coast Copywriting

What is Copywriting?

If you’ve found this page, you probably already have some idea of what copywriting is.  In the simplest terms, Gold Coast copywriters write words for businesses for the purpose of selling products or services.  We do things like:

• Creating ads
• Putting words on web pages
• Crafting press releases
• Writing email campaigns

Something that you probably didn’t know is that copywriters are the people who make your brand real.

We take your ideas, the fundamental concepts that lie behind why your business exists, and transform them into words your customers can connect with.

To do that successfully, a copywriter needs to understand business strategy.  They need to understand how consumers think.  They need to have a holistic grasp of marketing.  They need to have a near-perfect grasp of language.  And, most importantly, they need to know how to tell a story.

Only then, armed with that knowledge, can a copywriter deliver writing that establishes your brand as an industry leader.

Gold Coast E-commerce Copywriting

Have you ever written a product description?  How long did it take you?  Did you just list a couple of features, or did you write a compelling page of copy that really sold your product?

One of the biggest challenges e-commerce businesses face is managing a vast library of product pages.  Even smaller brands deal with hundreds of different product variants, which makes writing good, well-branded copy for all them extremely time-consuming.

The solution?  Hire Gold Coast copywriters like us.  We can effectively craft copy that captures the benefits of your products, leaving you and your team time to focus on running campaigns and planning product launches.

Gold Coast Social Media Copywriting

We get it.  You’re a small- to mid-sized Gold Coast business.

You might have a couple of inhouse marketers, but you’re not quite big enough for a dedicated social media specialist role.  You’ve tried getting interns to work on your socials, but the emoji-stuffed posts they produce don’t really capture how you want people to see your brand.

You don’t want to hire a full-blown social media agency, but you need someone to consistently produce high-quality, properly branded copy that you can use to keep you top-of-mind for your audiences.

That’s where we come in.

We’ll produce error-free social captions that speak directly to your target audiences – without the hefty price tag that accompanies agency social media management.

You might want just one insightful post per week, or dozens of short, snappy captions you can throw out three times a day.  Maybe you like to sprinkle your posts with viral humour, or maybe you prefer a more serious, professional approach.  No matter how you want to manage your social media, we’re here for you.