Gold Coast Copywriting

Excellent words for Gold Coast businesses.

What is Copywriting?

If you’ve found this page, you probably already have some idea of what copywriting is.  In the simplest terms, Gold Coast copywriters write words for businesses for the purpose of selling products or services.  We do things like:

  • Creating ads
  • Putting words on web pages
  • Crafting press releases
  • Writing email campaigns

Something that you probably didn’t know is that copywriters are the people who make your brand real.

We take your ideas, the fundamental concepts that lie behind why your business exists, and transform them into words your customers can connect with.

To do that successfully, a copywriter needs to understand business strategy.  They need to understand how consumers think.  They need to have a holistic grasp of marketing.  They need to have a near-perfect grasp of language.  And, most importantly, they need to know how to tell a story.

Only then, armed with that knowledge, can a copywriter deliver writing that establishes your brand as an industry leader.

mockup of a web page with copy on it

gold coast business advertisement
gold coast restaurant menu
gold coast copywriter listing

more…

Where We Can Help Gold Coast Businesses

Advertisements

Web Pages

Email Campaigns

Sales Letters

Real Estate Listings

Taglines and Mottos

Menus

Looking for a different service?  It might be listed under Content Writing or one of our other pages.

Gold Coast Website Copywriting

For 99% of businesses, having a good website isn’t optional.  It’s mandatory.  Without one, successfully obtaining a consistent stream of leads is very, very hard.

So what actually makes a website good?  There are three core areas you need to think about if you’re building or optimising a site:

  • The technical aspects (fast, clean code that actually works)
  • The visual aspects (UX and graphic design)
  • The words (this is where we come in)

Each area works in symbiosis with the others to create a digital platform for your brand.

Ultimately, though, it’s your website’s words that are the most important.  Without good copy, it doesn’t matter if your code is flawless or your UX design is breathtakingly intuitive – your messaging will fall flat, so all those leads will hit ‘Back’ and start browsing through your competitors’ sites instead.

Well-written copy is also critical for search engine optimisation (SEO).  Good web copywriters know how to conduct keyword research and then integrate those keywords into your web pages without sounding forced or unprofessional.

SEO shouldn’t compromise the quality and coherency of your branding, and, with the right copywriter, it won’t.

Gold Coast E-commerce Copywriting

Have you ever written a product description?  How long did it take you?  Did you just list a couple of features, or did you write a compelling page of copy that really sold your product?

One of the biggest challenges e-commerce businesses face is managing a vast library of product pages.  Even smaller brands deal with hundreds of different product variants, which makes writing good, well-branded copy for all them extremely time-consuming.

The solution?  Hire Gold Coast copywriters like us.  We can effectively craft copy that captures the benefits of your products, leaving you and your team time to focus on running campaigns and planning product launches.

gold coast ecommerce copywriting

Gold Coast Social Media Copywriting

We get it.  You’re a small- to mid-sized Gold Coast business.

You might have a couple of inhouse marketers, but you’re not quite big enough for a dedicated social media specialist role.  You’ve tried getting interns to work on your socials, but the emoji-stuffed posts they produce don’t really capture how you want people to see your brand.

And that’s why you’re here.  You don’t want to hire a full-blown social media agency, but you need someone to consistently produce high-quality, properly branded copy that you can use to keep you top-of-mind for your audiences.

That’s where we come in.

We’ll produce error-free social captions that speak directly to your target audiences – without the hefty price tag that accompanies agency social media management.

You might want just one insightful post per week, or dozens short and snappy captions you can throw out three times a day.  Maybe you like to sprinkle your posts with viral humour, or maybe you prefer a more serious, professional approach.  No matter how you like to manage your social media, we’re here for you.

Gold Coast Copywriting Pricing

Please note that we have a minimum project price of $50, regardless of how many words your project is or how long it takes us to edit it. All prices quoted in Australian dollars (AUD).

Per Word Pricing

From $0.4per word
Per-word pricing means never going over budget - perfect for tightly-run projects.

Matched to your brand voice

For businesses big and small

Clear information architecture

Per Hour Pricing

$50per hour
Per-hour pricing is ideal if you have a project with complex or evolving needs.

Matched to your brand voice

For businesses big and small

Clear information architecture

Website Copywriting Package

$800
Our Website Copywriting Package makes putting copy on your pages easier than ever.

5 Pages

300-500 words per page

Matched to your brand voice

Keyword Research

On-page SEO

2 rounds of revisions

Gold Coast Copywriting FAQs

Got a frequently asked question about copywriting? We’ve probably answered it on our copywriting services page.

The latest from our blog on copywriting.

How to Write a Good Slogan December 8, 2020 by Duncan Croker Wondering how to write a good slogan? Read this article for a practical step-by-step guide to creating slogans that work.
10 Ways You’re Ruining Your Real Estate Listings September 21, 2020 by Duncan Croker I walk you through 10 things you shouldn't be doing with your real estate listings.
What is Language Register in Writing? August 21, 2020 by Duncan Croker I walk you through the five-point formality scale of written language register.