Inbound marketing solutions for law firms.
We improve how your law firm gains and retains clients by implementing inbound marketing solutions that drive lasting change.
We believe in creating assets that provide value over extended time-frames – from strategy to delivery, our solutions are engineered for long-term marketing excellence.
How We Deliver Value
We understand marketing – not just the technical aspects, like copywriting and content creation, but also the strategy, the foundational elements that drive success.
We also understand the legal industry. Our legal services marketing teams have extensive experience with the law, from both legal and business perspectives, and we’re familiar with the key challenges many law firms need to face and overcome.
By blending these understandings into a unique interdisciplinary outlook, we deliver law firm marketing solutions that address our clients’ pain points and coordinate with their overall business development.
We’re not interested in serving you short-term results that meet arbitrary performance indicators.
We want to transform the way your firm conducts marketing – from your team’s understanding of your strategy, to the way your clients interact with you, we’re committed to making you excellent across every brand touchpoint.
Understanding the competitive landscape.
Marketing strategy and delivery.
Transforming internal marketing systems.
Law Firm Marketing Strategies
A good strategy is essential for excellent marketing.
It’s simultaneously the foundation of your current marketing, your roadmap for the future, and the connective tissue that conjoins your marketing activities into a cohesive whole.
Without strategy, your technical elements – no matter how expertly delivered – will only ever produce subpar results.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
We create marketing strategies that position law firms like yours for success. Extensive research, a channel-agnostic approach, and a commitment to measurable outcomes characterise our strategy creation.
We also believe in a collaborative approach – by liaising with key stakeholders, including partners and practice area heads, we develop strategies that weaponise knowledge from each part of your firm.
Depending on the unique needs of your law firm, our strategies cover:
- Digital asset creation and management
- Social media management
- Content creation, distribution, and management
- Outreach and public relations
- Reputation management
- Client acquisition and retention
- EDMs (email campaigns)
- Marketing systems development and refinement
- Organic and paid search engine marketing
Copywriting for Law Firms
Copywriting is an art – the art of helping prospective clients understand that your firm is the right solutions provider for their needs.
Excellent copywriting combines extensive research and consumer psychology with storytelling and great writing. It’s deeply complex, but, delivered in the right way, is a mechanism for achieving results across every facet of your firm’s marketing.
Our copywriters utilise a ground-up approach to copy development. By understanding the problems you solve, who you solve them for, and how you solve them, we produce truly excellent copy that reflects the totality of your services.
We produce copy for:
- Law firm websites
- Biographies and LinkedIn profiles
- Social media posts
- Taglines and slogans
- Email campaigns
- Sales letters and client brochures
Editing for Law Firms
Not every marketing asset needs to be produced by an external agency. If your firm’s lawyers produce articles or you employ in-house marketing technicians, each article, social media post, and piece of copy should be reviewed by an expert.
Marketing communications impact how prospective clients view your brand. Poor grammar, imprecise tone, and incorrect register can interrupt client purchase journeys at key junctures, creating funnel leaks and driving prospects towards your competitors.
Our qualified editors help your people leverage their legal expertise to create assets that maintain brand and grammatical accuracy.
Law Firm Content Creation
Good content serves a purpose. Excellent content serves people.
Our content solutions are defined by a broad-scope, holistic approach that puts the focus on your clients. Each content asset we create is a high-value tool in your marketing arsenal – versatile and long-lived, our content ranges from demand gen pieces that get you found on Google to client education articles designed to improve onboarding.
Our legal content writers combine marketing proficiency with excellent legal knowledge. We pride ourselves on an interdisciplinary content team that includes staff members with Australian law degrees.
Our law firm content creation services cover:
- Blog posts
- Case studies
- LinkedIn articles
- Original research
SEO for Law Firm Websites
Behind word-of-mouth referrals, search engines like Google and Bing are the single biggest source of law firm clients. Clio’s 2017 Legal Trends Report found that 37% of consumers located a lawyer through search – a number expected to rise exponentially as we move into an increasingly digital world.
Search engine optimisation (SEO) is a critical aspect of inbound marketing for law firms, but it isn’t a solution that will provide your firm with quick wins. It’s expensive, time-consuming, and will typically require consistent outreach and content creation from your team. The result, though, is a stable lead generation medium that delivers invaluable results.
We approach SEO by integrating on-page, technical, and off-site optimisation into your firm’s broader strategy, combining it with other modes of marketing to achieve success in an effective and budget-sensitive manner. We also utilise a completely transparent, multi-phase campaign rollout system, enabling stakeholders to understand and approve ongoing outlay at each stage of the process.
Law Firm Email Campaigns
Year after year, email campaigns reinforce their status as one of modern marketing’s most powerful tools – even in a post-COVID world of Teams and videoconferencing.
We believe a well-built email list paired with genuinely valuable content is still worth investing in. With an average ROI of 3,800%, email is a critical component of B2B law firm marketing, bridging the gap between upper-funnel content and the client’s decision to hire you.
Our email campaigns focus on turning prospects into clients, as well as educating your existing clients about new ways your firm can support their needs. We pride ourselves on crafting value-adding emails that generate positive brand awareness, combining tactics like strict list hygiene and best delivery times with tightly structured campaign sequences.
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Your firm deserves better than good.