SEO

Tired of not being found on Google? You've come to the right place.

All your SEO needs.

Keyword Research

Find out what your customers are searching for.

On-Page SEO

Make your website’s pages clean, professional and search engine-friendly.

Technical SEO

Improve site speed, mobile friendliness, site structure and indexability.

Get real links from real websites to boost your search engine ranking.

What is SEO?

SEO is an initialism that stands for ‘Search Engine Optimisation’.

When you type something into Google, Bing or other search engines and hit ‘Search’, you’ll see a web page known as a Search Engine Result Page (SERP).

At the top of the page, there will probably be one or more results with ‘Ad’ next to the URL.

These are an example of search engine marketing (SEM), where the owners of the website have paid money to rank for that particular search term.

SEO organic results for gold coast copywriter

Below them, you can see organic results. These are websites that have obtained that position naturally.

How did they get there? By using SEO.

Google and other search engines rank websites organically based on over 200 different factors that include:

  • Site speed
  • Number of inbound, outbound and internal links
  • Domain authority
  • Site structure and security
  • Content
  • …and more

Of these, content and links are the most important, with site speed also playing a critical role.

Why Do You Need SEO?

With the availability of paid search results (known as pay-per-click or PPC results), it can be tempting to ignore SEO.

Our advice? Don’t. In 2020, SEO is more important than ever, and here’s why:

To put it simply: if you want to get traffic to your website, SEO should be your top priority.

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How Can We Help You?

We improve your SEO through a number of different methods:

In-depth keyword research

On-page SEO Title tags, keyword frequency, structure and more

Technical SEO Site speed and crawlability/indexability

Backlink building Other sites linking back to yours

Not sure what you need? Get in touch with us for an obligation-free chat.

Why Chevron Editing?

As a full-service marketing agency, we understand SEO needs a multi-disciplinary approach. A good SEO service uses skills from different niches, including marketing, copywriting and web development.

Simply plugging keywords into on-page copy does not count as SEO. Letting a developer with no copywriting skills run amok on your title tags is equally damaging – they might successfully optimise the page for search, but they’ll damage user experience and you’ll watch your conversion rates plummet.

Most importantly, we avoid black hat SEO techniques. These go against Google’s webmaster guidelines, and, if used, will result in your site being heavily penalised by Google.

More often than not, you’ll be wiped off the digital map when Google de-indexes your site. Black hat SEO techniques include:

  • Keyword stuffing: where your chosen keyword recurs an unnatural number of times on your page. Yoast, one of the world’s top SEO plugins, recommends a keyword density of between 0.5% and 3%.
  • Duplicate content: taking content from another site and re-posting it on your own.
  • Link schemes: where you pay for backlinks with money, goods or services, where backlinks are not editorially placed or where you have an unnatural amount of reciprocal links.

Our Gold Coast SEO experts also understand the difference between verified SEO techniques and SEO myths, like these:

  • Meta keywords are a ranking factor.  All legitimate SEOs know that Google stopped paying attention to the meta keywords tag back in 2009.
  • You’ll get results instantly (within a few weeks) SEO isn’t just digital marketing under a different name – we deal with Google and its many algorithms, not people.  You may get some results quickly, depending on the difficulty of the keyword in question, but consistent, across-the-board, first-page rankings will take a few months to achieve.
  • You can just ‘do’ SEO and leave it.  SEO, like all marketing, isn’t something you can just complete and never touch again.  Without constant keyword research, link building and optimisation, your website will quickly fall behind in the SERPs.
  • AMP pages are just mobile-optimised pages.   Contrary to what what some SEOs might tell you, a website that passes Google’s mobile-friendly test is not an AMP page.  AMP (Accelerated Mobile Pages) are actually built using an open-source HTML framework which has separate SEO benefits.  You can learn more about AMP here.
  • You need exact keyword matches to rank.  Google’s 2013 algorithm overhaul, Hummingbird, and its most recent update, BERT, have taken massive steps forward in understanding semantic keywords and better comprehending search queries.  High-quality content with naturally occurring semantic keywords which address potential user queries is the best was to rank well.

Gold Coast SEO Pricing

Please note that we have a minimum project price of $50, regardless of how many hours we spend on it. All prices quoted in Australian dollars (AUD).

Per Hour Pricing

$40per hour
Perfect for one-off SEO tasks.

Submission to Google Analytics, Google Search Console and more

Keyword research and insertion

Image and page speed optimisation

Content recommendations

Any other SEO services you need

Monthly Retainer

From $400per month
Climb the search rankings with month-to-month retainers.

Keyword research

Content recommendations

Technical and on-page optimisation

Link-building outreach

Analysis of search data

Strategy implementation

SEO Site Audit

From $500
Find out how your website can be improved.

Content recommendations

Analysis of existing content

On-page recommendations

Site speed recommendations

Crawlability recommendations

Competitor SEO research and analysis

The latest from our blog on SEO.

4 Easy Image Optimisation Tips + Advanced Techniques (2020 Update) January 6, 2020 by Duncan Croker I break down website image optimisation so even people without coding knowledge can improve their on-page SEO.  If that's you, keep reading.
Yoast Readability Review May 12, 2019 by Duncan Croker I review Yoast's readability feature, and break down what works and what doesn't. I also clarify whether a red light for Readability affects SEO.