We help businesses get found through search engine optimisation.
Our SEO experts help improve your business’s performance by getting your website where it belongs:
At the top of search engines like Google, in front of people who want to buy what you’re selling.
All your SEO needs.
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What is SEO?
SEO is an initialism that stands for ‘Search Engine Optimisation’.
When you type something into Google, Bing or other search engines and hit ‘Search’, you’ll see a web page known as a Search Engine Result Page (SERP).
At the top of the page, there will probably be one or more results with ‘Ad’ next to the URL.
These are an example of search engine marketing (SEM), where the owners of the website have paid money to rank for that particular search term.
Below them, you can see organic results. These are websites that have obtained that position naturally.
How did they get there? By using SEO.
Google and other search engines rank websites organically based on over 200 different factors that include:
- Site speed
- Number of inbound, outbound and internal links
- Domain authority
- Site structure and security
- …and more
Of these, content and links are the most important, with site speed also playing a critical role.
Why Do Businesses Need SEO?
With the availability of paid search results (known as pay-per-click or PPC results), it can be tempting to ignore SEO.
Our advice? Don’t. In 2020, SEO is more important than ever, and here’s why:
- Websites on the first page of Google receive 92% of all search traffic for that keyword.
- 78% of U.S. internet users research products/services online
- Google receives 94% of all organic traffic.
- 80% of users only focus on organic results.
- Organic search is the top way to drive traffic to your website.
- Organic search is roughly 5.66 times more effective than PPC.
- The top organic result for a keyword receives 31.7% of all clicks (the second organic result receives just 24.71%).
- The top three organic results draw 75.1% of all clicks.
- Only 0.78% of searchers click on a website on the second page of a given keyword.
To put it simply: if you want to get traffic to your website, SEO should be your top priority.
How Can We Help You?
We improve your SEO through a number of different methods:
In-depth keyword research
On-page SEO Title tags, keyword frequency, structure and more
Technical SEO Site speed and crawlability/indexability
Backlink building Other sites linking back to yours
Not sure what you need? Get in touch with us for an obligation-free chat.
Why You Should Choose Us As Your SEO Agency
As an inbound marketing firm, we understand SEO needs a multi-disciplinary approach. A good SEO service uses skills from different niches, including marketing, copywriting and web development.
Simply plugging keywords into on-page copy does not count as SEO. Letting a developer with no copywriting skills run amok on your title tags is equally damaging – they might successfully optimise the page for search, but they’ll damage user experience and you’ll watch your conversion rates plummet.
Most importantly, we avoid black hat SEO techniques. These go against Google’s webmaster guidelines, and, if used, will result in your site being heavily penalised by Google.
More often than not, you’ll be wiped off the digital map when Google de-indexes your site. Black hat SEO techniques include:
- Keyword stuffing: where your chosen keyword recurs an unnatural number of times on your page. Yoast, one of the world’s top SEO plugins, recommends a keyword density of between 0.5% and 3%.
- Duplicate content: taking content from another site and re-posting it on your own.
- Link schemes: where you pay for backlinks with money, goods or services, where backlinks are not editorially placed or where you have an unnatural amount of reciprocal links.
Our SEO experts also understand the difference between verified SEO techniques and SEO myths, like these:
- Meta keywords are a ranking factor. All legitimate SEOs know that Google stopped paying attention to the meta keywords tag back in 2009.
- You’ll get results instantly (within a few weeks). SEO isn’t just digital marketing under a different name – we deal with Google and its many algorithms, not people. You may get some results quickly, depending on the difficulty of the keyword in question, but consistent, across-the-board, first-page rankings will take a few months to achieve.
- You can just ‘do’ SEO and leave it. SEO, like all marketing, isn’t something you can just complete and never touch again. Without constant keyword research, link building and optimisation, your website will quickly fall behind in the SERPs.
- AMP pages are just mobile-optimised pages. Contrary to what what some SEOs might tell you, a website that passes Google’s mobile-friendly test is not an AMP page. AMP (Accelerated Mobile Pages) are actually built using an open-source HTML framework which has separate SEO benefits. You can learn more about AMP here.
- You need exact keyword matches to rank. Google’s 2013 algorithm overhaul, Hummingbird, and its most recent update, BERT, have taken massive steps forward in understanding semantic keywords and better comprehending search queries. High-quality content with naturally occurring semantic keywords which address potential user queries is the best was to rank well.
Please note that we have a minimum project price of $50, regardless of how many hours we spend on it. All prices quoted in Australian dollars (AUD).
Frequently Asked SEO Questions
Like most services, the cost for SEO services varies hugely, and is dependent on factors like:
- The service provider’s experience
- The amount of work you require
- The type of SEO work you require
We aggregated prices for the top 27 SEO consultants in Australia on Upwork, and we found that their average hourly rate was AU$47.74. Some of them charged as high $120 per hour; others charged as low as $6 per hour.
Most SEO agencies don’t openly list their prices, but you can expect to find monthly retainers ranging from $200 per month to $20,000 per month.
Instead of wondering “how much does SEO cost?”, a better question is: “What kind of returns will I see from my SEO investment?”. If you pay $50,000 for six months of SEO work, but receive a return of $150,000 over the next six months, the initial outlay is irrelevant. All marketing expenditure should be viewed through a relative lens (return on investment) rather than an absolute one (how much money will I have to spend?).
Just like it’s possible to represent yourself in court or lay your own electrical wiring, you can do SEO on your own, but that doesn’t mean you should. Becoming competent at SEO requires years of study, deep familiarity with both marketing and web development, and plenty of practice. If you have the time to invest in learning SEO, you’ll walk away with a highly practical skill you can apply to virtually any modern business.
Ultimately, though, most people don’t have that kind of time – and neither do most businesses. If you want to improve your business performance with SEO, hire a consultant or agency with good experience and plenty of satisfied clients. It’s no different to hiring an financial advisor to set up an SMSF, or getting a mechanic to change your slave cylinder. Highly technical tasks are best left to the appropriate professionals.
In marketing, an action – whether that action is SEO, copywriting, or redesigning a web page – becomes ‘worth it’ when the value generated by the action outweighs the cost of performing it. In other words, a marketing activity is worth it by making your business more money than it costs. This is known as a positive return on investment (ROI).
Done correctly, SEO produces excellent returns that can lead to improved overall business performance. It’s one of the five main distribution channels in marketing (the other four are advertising, word of mouth, social media, and third-party coverage). Unlike those channels, SEO requires an high upfront investment, and then relatively smaller maintenance costs – an SEO provider will normally spend a considerable amount of time and effort obtaining high-value ranking positions, which then have to be defended against competitors.
Critically, though, SEO is highly scalable. Ranking well for a given keyword can see you reach thousands of people over many months, without significantly more spend. This is an inherent advantage of SEO over the other four distribution channels, which require more and more investment to reach larger audiences.
So are SEO agencies worth it? It really depends on the agency. If they do a good job, the amount of money they bring in for your business will outweigh their cost. If they cost more than they bring in, then they’re probably not very good at SEO – and, as such, aren’t worth it.
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