Tag: Brand Positioning

Why Brand Positioning Is Important for Health Products

Branding Pharmaceuticals & Medical Products

Post author By Duncan Croker
Post date June 6, 2021

I examine the importance of brand positioning for health product companies.

Tags Brand Positioning, Health Products

What Is a Brand: An Overview of Corporate Branding

Branding

Post author By Duncan Croker
Post date December 29, 2020

Find out what a brand is and how related concepts like brand image work.

Tags Brand Associations, Brand Elements, Brand Equity, Brand Loyalty, Brand Personality, Brand Positioning, Brand Values, Corporate Identity