Potential Available Market (PAM)


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Definition of ‘Potential Available Market’

The potential available market (PAM) is an index used to measure the total global demand for an industry.  PAM can be stated as a monetary value, as a number of sales, or as a number of consumers.  PAM is typically used in conjunction with related indices like TAM, SAM and SOM.

Example of PAM

“There were roughly 275.15 million personal computers sold globally in 2020, and our new PC sells for US$1,000 per item, so its PAM is US$275.15 billion.”

  • TAM
  • SAM
  • SOM

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