Branding Basics

What Is a Brand: An Overview of Corporate Branding December 29, 2020 by Duncan Croker Find out what a brand is and how related concepts like brand image work.
What’s the Difference Between a Motto, a Tagline and a Slogan? July 1, 2020 by Duncan Croker I explain the differences between mottos, taglines and slogans using real-world examples.