Content Writing Strategy

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Why You Should Be Making Your Content Viral and How to Do It March 4, 2020 by Duncan Croker I talk about Jonah Berger’s studies on virality, and how they can be applied in everyday marketing to make your content better.
4 Reasons Why Your Business Should Blog January 18, 2020 by Duncan Croker If your business doesn't have a blog or you have one and it's not working, you probably need to read this article.

Quick Lessons

content map

A content map is one of your best content strategy tools.

It’s a mind map-style representation of how your written content links together.

Its main use is for SEO – but you can also use it to get ideas and make sure you’re covering every aspect of a topic.

Use it with content clusters for maximum effectiveness.

Pictured is an example of our proofreading content cluster laid out in a content map.

Here’s how to interpret it.

The root node (dark blue) is the broadest overview of the topic, which, in this case, is proofreading.

This is known as your pillar piece.

Each subsequent level of child nodes (light blue and grey) represents a deeper look into different aspects of the topic – these are your satellite pieces.

The more child levels/satellite pieces you create, the more specific and detailed your content becomes.